The SmartMMI research project “Model and context-based mobility information on smart public displays and mobile devices in public transport” was presented at the virtual trade exhibition IT-TRANS 2020 as part of a round table on December 3, 2020. In addition to the project presentation and the presentation of conducted user studies and their results, a lively discussion took place on how semi-transparent display panels can be used to strengthen the local retail trade. The international trade exhibition and conference took place between December 1 and 3 for the first time in online format. For all those who could not be there live, please find a video of the presentation below.